︎
Ian Clark                                                                                                                                                                      About me ︎︎︎                    Resume︎︎︎                    LinkedIn︎︎︎      



Inspired by me moving back home to
Los Angeles, CA


Client:
House of Orange


Timeline:
4 months

Year:
July 2024
My Role:
Creative Director, Designer, Stylist, Service Designer

Team:
Photographer, Lauren Kallen
Photoshoot Photographer, Matt Reyes


Project Overview


After returning home from graduate school, I felt inspired by my time away and the essence of Los Angeles. This led me to design a collection called Back Out West, drawing inspiration from the warmth of being surrounded by friends and family, the blue skies, flea markets, and brunch mimosas—elements that are uniquely L.A. I brought the collection to life in four months and celebrated its launch with a pop-up event.




                                             

My Role 


As the Creative Director and lead designer for this collection, I played a key role in shaping the overall vision and ensuring its seamless execution. Maintaining consistency and clarity across all touchpoints was a top priority. This project really allowed me to dive deep into service design. I really wanted my customers to feel like they were experiencing a Los Angele flea market in the middle of summer. Everything from the location to the mimosas being served was part of the overall experience. 


 


Back Out West Pop up Event

























Photoshoot


I styled this photoshoot in Los Angeles, CA. I was going for a simple yet elegant look. 

















Conclusion


There’s nothing like coming home and being surrounded by friends and family. 
           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           


                                                                                   
                                                                                                                                                                                                                           Next︎︎︎