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Ian Clark                                                                                                                                                                      About me ︎︎︎                    Resume︎︎︎                    LinkedIn︎︎︎      



Transforming my passion for art into
a wearable gallery




Client:
House of Orange

Timeline:
6 months

Year:
2022
My Role:
Creative Director, Lead Designer, Lead Stylist

Team:
Designer, T. Stevenson, Photographer, M. Reyes,
Videographer, D. Perlas, Marketing, J. Rukshani


Project Overview


This project involved creating a new collection for our upcoming autumn launch titled Untitled. This entailed the entire process of conceiving, crafting, and producing a complete collection. The inspiration behind this collection stemmed from my attempt to encapsulate the sensation one experiences when encountering a piece of art that resonates deeply. The marketing campaign for this collection was captured at diverse locations throughout Los Angeles, California.




                                              

My Role 


As the Creative Director and lead designer for this collection, I held the pivotal role of crafting the overarching vision and overseeing its implementation. Ensuring consistency and clarity throughout every touchpoint was of utmost importance. Furthermore, I took on the central role of coordinating production, manufacturing, photoshoots, video shoots and writing treatments.


 


Visual Content









Execution 


To expand our marketing reach, we divided our collection into two drops. The first drop featured four designs, while the second drop included the remaining six. Remarkably, each of these drops sold out within an average timeframe of a week. Here are some of the flyers I personally crafted for this collection.





Final Designs
















Conclusion


Among all the collections I've designed, this one stands out as my personal favorite. I believe we successfully brought the designs to life and complemented them with captivating visuals. Collaborating with such a large team was a rewarding experience, and I'm proud of how we delivered high-quality work within a tight timeframe. Looking ahead, I've learned the importance of better organization when it comes to providing materials that help convey the vision, especially to those who aren't privy to my design expectations. This entails delivering essential assets like moodboards and storyboards, among other tools, to articulate the creative direction more effectively.
           
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           


                                                                                   
                                                                                                                                                                                                                           Next︎︎︎