Come As You Are

Inspired by a gloomy trip to New York in May 2018

Client:
House of Orange

Timeline:
5 months

Year:
2019

My Role:
Creative Director, Lead Designer, Photographer, Stylist

Team:
Designer, T. Stevenson, Model, L. Hudgens, Model, N. Perlas, Model, A. Strauther,

Project Overview

I orchestrated a photoshoot showcasing my "Come As You Are" collection, inspired by my first visit to New York in May 2018. Recalling the fast-paced nature of the city, one could seamlessly transition from work to a lively evening at a bar and then to an art gallery in Soho, all in one night. I aimed to capture the essence of versatility. My vision was to empower customers to embrace their authentic selves in any setting, as our clothing was meticulously crafted for that purpose. This venture marked my initial foray into cut and sew, focusing on designing each piece for comfort and functionality.

My Role

In my role as the Creative Director, I bore responsibilities that span a diverse range of areas, encompassing the lead designer's role and guiding the entire collection's overarching concept. Additionally, I seized the opportunity to step behind the camera and spearhead the main photoshoot for this collection.

Final Designs

Conclusion

Designing and guiding the overall vision of this collection brought me immense pleasure. This particular collection holds a special place in my heart because my team and I achieved the successful integration of cut and sew pieces that are both comfortable and functional. The experience taught me valuable lessons as I collaborated with a cross-functional team, including fabric suppliers, pattern makers, and manufacturers, to bring this collection to fruition. Initially underestimating the intricacies of the cut and sew process, I learned the significance of patience in navigating a multitude of touchpoints, recognizing that challenges may arise along the way.