We’ll be fine.
A story of faith during uncertain times
Client:
House of Orange
Timeline:
4 weeks
Year:
2022
House of Orange
Timeline:
4 weeks
Year:
2022
My Role:
Creative Director
Team:
Designer, T. Stevenson, Photographer, M. Reyes,
Videographer, D. Perlas, Marketing, J. Rukshani
Creative Director
Team:
Designer, T. Stevenson, Photographer, M. Reyes,
Videographer, D. Perlas, Marketing, J. Rukshani
Project Overview
I took the initiative to create a marketing video to accompany the release of our We’ll Be Fine hat that I designed. The concept behind this design was to create a piece that can be a tangible reminder of resilience, a wearable emblem that encourages individuals to weather life's storms with fortitude and confidence.
We shot this video at an undisclosed apartment in Northridge, CA.
My Role
As the Creative Director, I spearheaded the comprehensive vision for this shoot. Ensuring seamless alignment with the brand aesthetic was a top priority in my role. Collaborating closely with my business partner and both the videographer and the still photographer on set. The team meticulously orchestrated the creation of visuals that precisely encapsulated the desired essence. In the post-production phase, I focused on refining the edits to uphold a clean and minimalistic aesthetic, ensuring the final output perfectly resonated with our brand identity.
Commercial
Photoshoot
